We help food organizations—including design and innovation professionals working in food—to design more equitably and produce more equitable outcomes.

What We Do

We partner with organizations tackling strategic, programmatic, and other design challenges and help them identify impactful solutions that advance equity in their work and communities.

We do that by crafting and facilitating equity-driven, human-centered design processes that ensure stakeholders most impacted by a design challenge are key collaborators throughout the journey.

We also produce self-initiated projects that contribute to conversation at the intersection of food x equity x design.

A vibrant, sustainable, and just food system that is good for everyone connected to it—including those who grow, care for, manufacture, transport, prepare, serve, sell, and eat food—and where all community members have access to nourishing, culturally meaningful, affordable, and delicious food.

To co-create a more equitable and joyful food system through design.

Our Mission

Equity-centered design is and creative + emergent process used for collaborative problem-solving.

Our Approach

Our Vision

Our Values

Continuous learning

Recent Projects

Designing + delivering workshops on topics ranging from Advancing Equity in the Food System Through Design for emerging food system practitioners to Equitable Research Essentials for design researchers in food.

Leading a design research initiative exploring BIPoC high school students' relationships with their cultural foodways against the backdrop of American diet culture, in partnership with Hopelab.

My Favorite Things

Sunshine. Wayfarers kickstarter semiotics, quinoa godard dreamcatcher hexagon pop-up hoodie.

Ice cream. Microdosing gochujang keffiyeh salvia. Hoodie knausgaard art party.

my guilty pleasure

Photos! Hashtag fashion axe palo santo fanny pack, ramps cornhole messenger bag asymmetrical.

Studio Magic Hour is based in Portland, Oregon, which rests on traditional village sites of the Multnomah, Wasco, Cowlitz, Kathlamet, Clackamas, Bands of Chinook, Tualatin, Kalapuya, Molalla, and many other tribes who made their homes along the Columbia River.