A vibrant, sustainable, and just food system that is good for everyone connected to it—including those who grow, care for, manufacture, transport, prepare, serve, sell, and eat food—and where all community members have access to nourishing, culturally meaningful, affordable, and delicious food.

To co-create a more equitable and joyful food system through design.

Our work is grounded in and guided by equity-centered design frameworks, mindsets, and practices, including Liberatory Design.

That means considering history, power dynamics, and our own positionality, as it relates to each project. That means practicing humility, investing in relationships, and prioritizing the safety and dignity of all collaborators and community members. And that means ensuring interest-holders most impacted by the work are key partners throughout the journey. In that way, we are facilitators in an emergent design process, structuring the container in which the work takes place, and adapting based on feedback and learning.

This approach can be applied to a wide spectrum of design challenges. Studio Magic Hour specializes in projects that intersect with the food system, and offers four primary services: co-design, design advising, custom design services, and strategic design partnership for funders.

Equity-driven design is a creative and emergent process used for collaborative problem-solving.

Our Approach

Relationships
Collaboration
Humility
Curiosity
Respect
Continuous learning