Brainstorming

For whoever needs to hear this today: It’s okay to invest in tried and true ideas. Not everything has to be a shiny innovative solution. A chosen idea should be something that makes sense within the context you’re working in, has support from collaborators and folks most impacted by the work, and helps create the impact collaborators have identified as a priority. If […]

Tried and true ideas

Don’t confuse new and flashy for effective. That’s not to say new and flashy services, programs, or products can’t be effective. They can absolutely create the impact you and your collaborators are designing for. But sometimes, we set ourselves on creating what we perceive as the most “ground-breaking” or “disruptive” solution, that we land on something that doesn’t make much sense while overlooking ideas with much greater […]

New and flashy ≠ effective

Creativity relies on your being in a “flow state”—or being fully present and immersed in an activity. It’s the zone you want to be in during brainstorming and ideation, when you’re coming up with creative ideas. It’s difficult to be truly immersed in a flow state if you are actively filtering your ideas (for what you think […]

Let your ideas ripen