The shortest route

“I’m supportive of equitable practices, but the process will take too long.”

I’ve heard this concern. Many times.

In our work, we often feel pressure to get things done as quickly as possible. So we go with a process that we believe will produce results fast. A process that’s familiar. A process that appears to be the most direct line to the outcomes we’re designing for.

And when equitable practices are suggested, some folks immediately close themselves off to ideas that will add time to the design process.

Practices like reflecting on the history and context of the design topic at the start of a new project. Meaningfully collaborating with a diverse profile of co-designers with lived experience. Hitting the “pause” button to assess the potential for harm creation and discuss strategies for harm mitigation.

Here’s the thing: It’s true—you might add extra time to the process.

But it’s that essential time and work that ultimately contributes to the deep impact you’re designing for. And it can actually get you there faster.

Because when you take the shortest route, you’re more likely to miss critical insights. You lose opportunities for collaboration and relationship-building with folks closest to the work. You can open up the door for unintended harm and unexpected consequences. And you’re more likely to invest resources in a design “solution” that doesn’t create the change you intended.

The shortest route isn’t always the fastest pathway to the impact you’re designing for.

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